Frequently Asked Questions

Phoebe is a parental leave and working-parent transition platform for employers, providing concierge-level, science-backed support to employees from expecting through the early and mid-years of parenthood.

We help employers reduce regretted attrition and protect leadership pipelines by improving retention, engagement, and time-to-productivity for working parents. We specialize in supporting working parents in high intensity careers.

Phoebe is for companies that want to better support employees before, during, and after parental leave, especially in high-performance environments.

Phoebe partners with employers to manage parental leave and working parenthood as a structured talent transition, delivered through a concierge-level app-based experience.

1. App-based, concierge-level support

Employees access Phoebe through a dedicated app that provides high-touch, 1:1 concierge-level support—not simply self-guided content. Support is tailored to the employee’s role, career intensity, and family situation.

2. Utilization-based pricing (not PEPM)

Phoebe is priced based on actual utilization, rather than a per-employee-per-month model. Employers pay only when employees actively engage, aligning cost with real value delivered.

3. Modular programs you can buy à la carte

Employers can bifurcate offerings and purchase only what they need—such as:

• Parental leave and return-to-work coaching
• Expecting and new parent support, which includes sleep coaching, lactation support, pelvic floor health, infant care support and much more
• Ongoing working-parent coaching for more experienced parents
• Manager enablement
• ERG programming

This allows programs to scale thoughtfully without unnecessary spend.

4. Designed for high engagement

Because Phoebe is offered at moments of real need and delivered concierge-style, programs achieve high utilization and sustained engagement without requiring broad enrollment or heavy administration.

5. Employer insights and ROI

Phoebe provides aggregated, privacy-safe reporting on utilization, engagement, and outcomes like retention and time-to-productivity, enabling employers to track ROI and refine programs over time.

Phoebe is both. Phoebe supports and empowers working parents as they go through life transitions. These transitions, such as pregnancy, becoming a parent, return-to-work, coping with loss/illness, and working parenthood, can both strengthen and weaken an employee’s connection with the business. 

If not supported through these changes, even the most dedicated and talented high performers lose connection with their careers; these changes impact their physical, mental, and emotional health; too often, these normal transitions are inadequately supported with expensive implications for the individual and the organization.

Unlike traditional parental leave benefits that focus on policies and one size fits all approaches, Phoebe supports the full transition experience from leave planning to return to work and beyond. Our integrated model enables us to support a wide range of needs in a concierge level format, addressing everything from sleep to infant care to career advancement.

Employees typically engage with Phoebe at key transition points: planning for parental leave, during leave, and after returning to work. Our model is designed around periods of elevated risk and need, including leave planning, return-to-work, and more complex situations such as managing multiple children, chronic illness, or successive leaves and advancing careers.

Most employees engage with Phoebe for several months, and as challenges are resolved, they report improved focus, confidence, and productivity at work.

Phoebe supports all parents and all paths to parenthood, including mothers, fathers, non-birthing parents, adoptive parents, and LGBTQ+ parents.

Yes. Phoebe helps managers navigate parental leave transitions and support for working parents more effectively.

We offer:

• 1:1 coaching for managers navigating individual leave and return scenarios
• Workshops and webinars for people leaders, focused on best practices and common challenges
• Programming for working parent ERGs, including expert-led sessions
• Facilitated roundtables and events, enabling peer learning and shared solutions

This support equips managers with the confidence, language, and tools to retain and re-engage talent during one of the highest-risk moments in an employee’s career.

Yes. Phoebe is designed for demanding environments where employee retention and performance matter.

No. Phoebe complements existing HR, parental leave, and employee wellbeing programs. Many partner employers already offer fertility, mental health, and EAP solutions. Phoebe fits alongside these programs as the only solution focused specifically on parental leave, return-to-work, and long-term working parent career support—a gap not addressed by traditional benefits that are more clinical and healthcare oriented.

By operating at defined transition points, Phoebe reduces risk and improves retention without adding administrative burden to HR.

Phoebe’s proprietary programs anticipate and proactively meet the needs of employees as they navigate their unique parenthood journeys. 

Phoebe has four core offerings:

1. Expecting & New Parent Support

Concierge, science-backed support from before the baby comes through the first year. Designed to fill in gaps in healthcare and provide a soft landing for new parents.

• Parental leave readiness and coverage planning
  
• Birth and postpartum care coaching
  
• Dedicated lead care advisor (certified postpartum doula)
  
• Multidisciplinary expert team (clinical, mental health, lactation, infant care, nutrition)
  
• Expert referral network (350+ vetted specialists)
  
• Phoebe app with personalized journeys, education, and on-demand expert content
  
• Expert-led community, live events, and group support
  

2. Parental Leave & Return-to-Work Coaching

Structured support to ensure a confident return and faster time-to-productivity.

• Pre-leave planning and communication support
• Reboarding and return-to-work planning
• Childcare resources and parenting guidance
• 1:1 career coaching and tailored transition plans
• Ongoing expert-led events and peer community

3. Life & Work Integration Coaching

Longitudinal coaching for working parents navigating sustained career and family demands.

• 1:1 coaching for high-intensity careers
  
• Support through multiple children, successive leaves, or changing roles
  
• Focus on focus, energy, boundaries, and long-term career progression
  

4. Workplace Culture & Community

Employer-level programming that builds consistency, confidence, and connection.

• Manager training and enablement
  
• Webinars and workshops for people leaders and ERGs
  
• Expert-led networking, roundtables, and events

Employers receive anonymized, aggregated insights on engagement and common parental transition challenges, in addition to employee utilization, retention, and overall satisfaction metrics.

Employee participation and coaching conversations are strictly confidential. Employers receive only anonymized, aggregated insights—never individual-level data.

Phoebe is HIPAA- and GDPR-compliant and designed to meet the privacy standards required by large, global employers.

Yes. Phoebe aligns with your existing parental leave policies and company culture.

Most companies can launch Phoebe within two months.

Pricing depends on company size, scope of support, and rollout model.

Pricing depends on company size, scope of support, and rollout model.

Yes. Many companies begin with a pilot before expanding.

Phoebe can support distributed and global teams depending on program design. Phoebe’s headquarters is in New York City with on the ground presence across the US, UK and Europe. 

Phoebe works with mid-sized and large employers in high-intensity, high-performance environments where the cost of regretted attrition is significant.

Our clients include organizations in:

• Financial services, asset management, private equity and hedge funds
  
• Professional services and consulting
  
• Law, accounting, and technology
  
• Energy and industrial sectors,where roles are operationally demanding and retention of experienced talent is a known challenge
  

Many partner employers come to Phoebe to improve retention and advancement of working parents—particularly working mothers—in demanding roles and underrepresented leadership pipelines.

Phoebe is typically adopted by employers seeking a concierge-level, utilization-based solution to support parental leave, return-to-work, and long-term working parent retention.

Companies typically see improved parental leave retention, engagement, and manager confidence.

The power of Phoebe:

•     63% of Phoebe members felt more valued by their employer
•     Guaranteed 2:1 ROI
•     85 NPS
•     75% engagement rate
•     95% program retention (in year 3)

You can get started by completing our contact form. A member of the Phoebe team will follow up to discuss your goals and next steps.